Kylie Robinson, of the Verge, obtained internal sales data from Humane. Not only is the A.I. Pin not selling super well, but many of them are being returned. That is a huge frustration, I imagine, for lots of people who worked on this product. Also, maybe it is simply an indicator it is not very good: for its own reasons, and also perhaps because it is hard to start a new platform, and maybe because integrating with established platforms is often a struggle.

That is what everyone is talking about. I wanted to highlight a different part of Robinson’s thorough report:

Once a Humane Pin is returned, the company has no way to refurbish it, sources with knowledge of the return process confirmed. The Pin becomes e-waste, and Humane doesn’t have the opportunity to reclaim the revenue by selling it again. The core issue is that there is a T-Mobile limitation that makes it impossible (for now) for Humane to reassign a Pin to a new user once it’s been assigned to someone. One source said they don’t believe Humane has disposed of the old Pins because “they’re still hopeful they can solve this problem eventually.” T-Mobile declined to comment and referred us to Humane.

It is inexcusable for a device to be launched in 2024 without considering the environmental effects of its disposal. Perhaps Humane can recover some of the hardware components for reuse or recycling — this is unclear to me — but for a product to be useful only to its original owner is terrible, even for its first generation.

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