Apple, in a press release with the title “Introducing Apple Business — a new all‑in‑one platform for businesses of all sizes”, buried in a section tucked in the middle labelled “Enhanced Discoverability in Apple Maps”, both of which are so anodyne as to encourage missing this key bit of news:

Every day, users choose Apple Maps to discover and explore places and businesses around them. Beginning this summer in the U.S. and Canada, businesses will have a new way to be discovered by using Apple Business to create ads on Maps. Ads on Maps will appear when users search in Maps, and can appear at the top of a user’s search results based on relevance, as well as at the top of a new Suggested Places experience in Maps, which will display recommendations based on what’s trending nearby, the user’s recent searches, and more. Ads will be clearly marked to ensure transparency for Maps users.

The way they are “clearly marked” is with a light blue background and a small “Ad” badge, though it is worth noting Apple has been testing an even less obvious demarcation for App Store ads. In the case of the App Store, I have found the advertising blitz junks up search results more than it helps me find things I am interested in.

This is surely not something users are asking for. I would settle for a more reliable search engine, one that prioritizes results immediately near me instead of finding places in cities often hundreds of kilometres away. There are no details yet on what targeting advertisers will be allowed to use, but it will be extremely frustrating if the only reason I begin seeing more immediately relevant results is because a local business had to pay for the spot.

Update: I have this one little nagging thought I cannot shake. Maps has been an imperfect — to be kind — app for nearly fifteen years, but it was ultimately a self-evident piece of good software, at least in theory. It was a directory of points-of-interest, and a means of getting directions. With this announcement, it becomes a container for advertising. Its primary function feels corrupted, at least a little bit, because what users care about is now subservient to the interests of the businesses paying Apple.

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Ingrid Burrington:

So even though there isn’t really a smoking gun here, I think it’s worth playing out what Google Geo being break-even or not-especially profitable means for both Google and for geospatial technology as a sector. Google Maps really warped public perception of the business of geospatial by making what had previously been consumer products totally free to consumers. Why do that — why undercut a revenue source — in order to maintain other revenue sources that aren’t necessarily profitable or certainly not hundreds of billions of dollars profitable?

Burrington’s attempts to answer this question reinforce how much of Google is unsustainable if it were fractured into standalone businesss. Maps, Docs, YouTube, Gemini — it seems unlikely any of these work on their own without the backing of Google’s monopolistic digital advertising business. That is, not just any digital ads, but specifically the vast control Google has over online advertising is, seemingly, what props up products that would otherwise struggle to remain afloat as they grew.

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Simon Sharwood, the Register:

Over the weekend, users noticed their Timelines went missing.

Google seems to have noticed, too, as The Register has seen multiple social media posts in which Timelines users share an email from the search and ads giant in which it admits “We briefly experienced a technical issue that caused the deletion of Timeline data for some people.”

The email goes on to explain that most users that availed themselves of a feature that enables encrypted backups will be able to restore their Maps Timelines data.

Once again, Google provides no explanation for why it is incapable of reliably storing user data, and no customer support. Users are on their own.

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