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Does Google Maps Make Money?

By: Nick Heer
18 July 2025 at 04:20

Ingrid Burrington:

So even though there isn’t really a smoking gun here, I think it’s worth playing out what Google Geo being break-even or not-especially profitable means for both Google and for geospatial technology as a sector. Google Maps really warped public perception of the business of geospatial by making what had previously been consumer products totally free to consumers. Why do that β€” why undercut a revenue source β€” in order to maintain other revenue sources that aren’t necessarily profitable or certainly not hundreds of billions of dollars profitable?

Burrington’s attempts to answer this question reinforce how much of Google is unsustainable if it were fractured into standalone businesss. Maps, Docs, YouTube, Gemini β€” it seems unlikely any of these work on their own without the backing of Google’s monopolistic digital advertising business. That is, not just any digital ads, but specifically the vast control Google has over online advertising is, seemingly, what props up products that would otherwise struggle to remain afloat as they grew.

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Google Lost User Data, Makes Its Recovery a Problem for Users

By: Nick Heer
24 March 2025 at 14:41

Simon Sharwood, the Register:

Over the weekend, users noticed their Timelines went missing.

Google seems to have noticed, too, as The Register has seen multiple social media posts in which Timelines users share an email from the search and ads giant in which it admits β€œWe briefly experienced a technical issue that caused the deletion of Timeline data for some people.”

The email goes on to explain that most users that availed themselves of a feature that enables encrypted backups will be able to restore their Maps Timelines data.

Once again, Google provides no explanation for why it is incapable of reliably storing user data, and no customer support. Users are on their own.

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