Hank Green was not getting a lot of traction on a promotional post on Threads about a sale on his store. He got just over thirty likes, which does not sound awful, until you learn that was over the span of seven hours and across Green’s following of 806,000 accounts on Threads.

So he tried replying to rage bait with basically the same post, and that was far more successful. But, also, it has some pretty crappy implications:

That’s the signal that Threads is taking from this: Threads is like oh, there’s a discussion going on.

It’s 2025! Meta knows that “lots of discussion” is not a surrogate for “good things happening”!

I assume the home feed ranking systems are similar for Threads and Instagram — though they might not be — and I cannot tell you how many times my feed is packed with posts from many days to a week prior. So many businesses I frequent use it as a promotional tool for time-bound things I learn about only afterward. The same thing is true of Stories, since they are sorted based on how frequently you interact with an account.

Everyone is allowed one conspiracy theory, right? Mine is that a primary reason Meta is hostile to reverse-chronological feeds is because it requires businesses to buy advertising. I have no proof to support this, but it seems entirely plausible.

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Emily Price, Fast Company:

Meta’s Threads is on a roll.

The social networking app is now home to more than 400 million monthly active users, Meta shared with Fast Company on Tuesday. That’s 50 million more than just a few months ago, and a long way from the 175 million it had around its first birthday last summer.

What is even more amazing about this statistic is how non-essential Threads seems to be. I might be in a bubble, but I cannot recall the last time someone sent me a link to a Threads post or mentioned they saw something worthwhile there. I see plenty of screenshots of posts from Bluesky, X, and even Mastodon circulating in various other social networks, but I cannot remember a single one from Threads.

As if to illustrate Threads’ invisibility, Andy Stone, Meta’s communications guy, rebutted a Wall Street Journal story with a couple of posts on X. He has a Threads account, of course, but he posts there only a few times per month.

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